Lata Gwalani

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Crossword and Leadstart Publishing launches ‘Incognito’ by Lata Gwalani
Date :31 May 2012
Mumbai, 31st May 2012: Crossword and Leadstart Publishing hosted the launch of the book ‘Incognito’, a novel by Lata Gwalani. The novel was released by Eminent Actor and Writer Tom Alter & Veteran editor and writer Sathya Saran, at Crossword Bookstore, Juhu.

It was a wonderful evening as Tom Alter and Satya Saran read excerpts from the book while onlookers around sat quietly listening to every word with rapt attention. Everyone applauded after every excerpt was read out as the writing style of the book as well as the content was fresh, creating a story etched in the minds of all those present. The plot of the book was extremely intriguing and evoked a lot of reactions from everyone.

Tom Alter was highly impressed by the plot of the book and was of the opinion that successful debuts like this serve as a means of encouragement to all the budding writers who have stories to share with the world at large and aids in exploration of different genres.

After tasting mega success on her debut, Lata Gwalani, the author of ‘Incognito’ felt humbled and said “It is a story I felt I had to tell. Just writing it was relaxing and a means of sharing my experience with my readers. The riveting audience response has greatly encouraged me to write more.”

Swarup Nanda, CEO, Leadstart Publishing, who has been rejoicing the massive sales of the book, said “It is great to see debutants like Lata Gwalani take on well established writers and create a space for themselves. We hope to work with her on more occasions as well.”

About the book

Anjali’s plain and staid life suddenly turns into a whirlpool when she befriends four different individuals, leading distinct lifestyles. Slowly and steadily, they entrap Anjali into their lives. Anjali becomes nucleus of their existence. She witnesses their lives from the ringside, and draws vicarious pleasure in their passionate love affairs. Then Anjali inadvertently becomes a mute witness to their plotting of four bizarre murders. Will Anjali be able to extricate herself from the tentacles of her four friends, or is the fabric of their relationship so intricately woven, that Anjali can only be drawn deeper into the sinister labyrinth? Incognito is a compelling psychological thriller; this hair-raising tale will keep you hooked from start to finish.

About The Author

Lata is a multi talented and multi faceted individual. A journalist by qualification, she has worked with the leading publications of India. She runs a company that specializes in behaviour training based out of Mumbai. She loves languages and is well versed with French. When she is not conducting training workshops, she does Bharat Natyam and runs marathons. Incognito is her first book. It is a psychological thriller. Lata has used her experience in psychology to her advantage as she gives hair raising twists and turns to the story.

About the Chief Guest
Eminent Actor and Writer- Tom Alter

Tom Alter was a teacher before he took to acting. He is fluent in hindi and knowledgeable about Indian culture. He has worked for noted film makers like Satyajit Ray in Shatranj ke Khiladi and is remembered for his role as British officer in Kranti. He has also worked in television serials such as Junoon and Zaban Sambhalke. Tom himself is an author to books such as The Longest Race, Rerun at Rialto, and The Best in the World. He is a cricket enthusiast and also writes about the sport for various popular sports publications. He also plays for a film industry cricket team.

Guest of Honour : Sathya Saran- Veteran Editor and Writer Sathya Saran has been an editor of Me a monthly magazine and Femina. She has also been on the Board of governors of the NIFT and is an Adjutant Professor at NIFT, Bombay where she teaches fashion journalism. Sathya has been a student of theatre and acted in experimental plays including The Trojan Women and A Greater Dawn. The latter was invited to perform Off Broadway. She has authored a book of short stories, Night Train and other Stories which has been republished in paperback as The Dark Side, with additions. Night Train and Other stories also includes A Bicycle for Two that was written at the behest of director Shekhar Kapur, as a possible base for a film to be directed by him. She has authored a biography of the Indian film director, Guru Dutt, which is titled 10 years with Guru Dutt: Abrar Alvi’s Journey. It has already won a contract to be translated into Marathi and Hindi, and work is underway for an Assamese translation. Talks are underway for a documentary as well as a feature film based on the book.

About the Publishers:

Leadstart Publishing is a leading publishing house from India. It is both creative and progressive in its vision and publishing focii. The Leadstart Lists feature distinguished authors and writing from across the globe. Today, Leadstart Publishing has 10 brands and publishes over 200 titles a year, with imprints and products in all major book categories.
Leadstart is also India’s largest book distribution network, with a retail distribution spread of over 100 cities, almost four times the size of its closest competitor. Leadstart Publishing has been termed ‘the fastest-growing book publishing company in India today,’ by The Week magazine.
Leadstart has offices in India and the US and operates around the world in association with global partners.

About Crossword:

Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. The name embodies the vision of Crossword as a place and space for people who seek information, knowledge or just the pleasure of reading. Crossword stocks the widest range of Books – Movies- Music- Toys- Stationery- Magazines and CD ROM’s.
With its large children’s section and its focus on making the store a friendly, safe, fun-filled place, Crossword attracts many families who normally don’t think of visiting bookstores. Services like Dial-a-book, Fax-a-book and Email-a-book enable customers to shop from their homes; and when they come to the store, the unobtrusively helpful staffs assist them in finding the right book, the right CD or the right gift for the right occasion. Facilities like the Crossword Gift Vouchers, the friendly ‘Return, Exchange & Refunds’ policy, the Cafes within the stores and the unique store experience make it easy and enjoyable for customers to shop at Crossword. Over 2.5 lacs loyal customers are rewarded through the Crossword Book Rewards Program with points, discounts, exclusive discounts & offers and more. ‘eWords’, a monthly e-newsletter with reviews of new books, news about in store events and bestseller lists, is currently mailed to these Members.
Among the numerous writers who have visited the store are Sir V S Naipaul, Arundhati Roy, Vikram Chandra, Vikram Seth, Kiran Nagarkar, Kiran Desai, Amitav Ghosh, Shashi Tharoor, Shobhaa De, Charles Handy, Ricardo Semler and Jack Canfield. Crossword bookstores also promote the reading habit among children with a weekly activity every Sunday morning across various stores. Promotional events include Pictionary contests, quizzes, slide shows and the annual affair with Santa and his elves. Ian Anderson of Jethro Tull came for a signing, so did Macho Man Randy Savage, the WWF champion. Crossword also launched the Crossword Book Award in 1998 to recognise and reward the best of Indian writing.

For further information, please contact:

Shraddha Chauhan | target=_blank> | 99203 60585
Priyanka Shetty ||98336 99707

Attend the Book Launch: Venue: Crossword, Dynamix Mall, Ground Floor, Sant Dhyaneshwar Marg, JVPD scheme, Next to Chandan Cinema, Juhu (W) Mumbai – 400049 Ph: 022 - 26256317;

Click here to see INCOGNITO launch event on IBNLIVE

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