Lata Gwalani

Press Releases

Crossword and Leadstart Publishing Organized Book Reading Session of ‘Incognito’ by Lata Gwalani
Date :14 Jul 2012
Pune, 14th July 2012: Crossword and Leadstart Publishing hosted the book reading session of the book ‘Incognito’, a novel by Lata Gwalani. The reading was done in the presence of eminent journalists, Mr Harry David and Mr Joe Pinto, at Crossword Bookstore, Pune.

It was a wonderful evening as Mr Harry David and Mr Joe Pinto read excerpts from the book while onlookers around sat quietly listening to every word with rapt attention. Everyone applauded after every excerpt was read out as the writing style of the book as well as the content was fresh, creating a story etched in the minds of all those present. The plot of the book was extremely intriguing and evoked a lot of reactions from everyone.

After tasting mega success on her debut, Lata Gwalani, the author of ‘Incognito’ felt humbled and said “It is a story I felt I had to tell. Just writing it was relaxing and a means of sharing my experience with my readers. The riveting audience response has greatly encouraged me to write more.”

Swarup Nanda, CEO, Leadstart Publishing, who has been rejoicing the massive sales of the book, said “It is great to see debutants like Lata Gwalani take on well established writers and create a space for themselves. We hope to work with her on more occasions as well.”

About the book

Anjali’s plain and staid life suddenly turns into a whirlpool when she befriends four different individuals, leading distinct lifestyles. Slowly and steadily, they entrap Anjali into their lives. Anjali becomes nucleus of their existence. She witnesses their lives from the ringside, and draws vicarious pleasure in their passionate love affairs. Then Anjali inadvertently becomes a mute witness to their plotting of four bizarre murders. Will Anjali be able to extricate herself from the tentacles of her four friends, or is the fabric of their relationship so intricately woven, that Anjali can only be drawn deeper into the sinister labyrinth? Incognito is a compelling psychological thriller; this hair-raising tale will keep you hooked from start to finish.

About The Author

Lata is a behavioural trainer by profession. A journalist by qualification, she has worked with the leading publications of India. She runs a company that specializes in behaviour training based out of Mumbai, and she specialises in Emotional Intelligence. She loves languages and is well versed with French. Incognito is her first book. It is a psychological thriller. Lata has used her experience in psychology to her advantage as she gives hair raising twists and turns to the story.

About the Chief Guest Profile of Mr Harry David
Mr. Harry David, is a versatile journalist, who has covered a wide range of subjects ranging from politics, sports, defence, crime, cinema and cultural events, through his career of more than four decades. He retired in the year 2000 as the Principal Correspondent of "The Times of India".

He started his career as a reporter cum columnist for the "Poona Daily News "(now defunct) and later joined the "Poona Herald" later came to be known as "Maharashtra Herald". He worked in various capacities from a Sub Editor to Chief Reporter for almost a quarter century. Simultaneously, he freelanced for the Press Trust of India covering major political and sports events, including the 9th Asian Games at New Delhi and the World Cup Hockey Tournament held at Willisden in London in 1985, followed by the 1990 World Cup at Lahore.

Harry has been the founder resident of "Pune Plus" (now known as Pune Times) for more than three years, before he took over as the Principal Correspondent for TOI. His love for cinema made him write a regular weekly column for Poona Herald and also do extensive coverage for film news emanating from the city for "Cine Advance".

He also served on the Board of Studies for Symbosis Institute of Mass Communication and Journalism (SIMCJ) and as a guest lecturer and a member of the selection panel of Ranade Institute of Journalism. He is also serving as vice president of the Pune Region Amateur Boxing Association. Profile of Guest of Honour, Mr Joseph Pinto

Joseph Pinto is a journalist, trainer, consultant and a teacher. He has worked in different capacities across the media and corporate at the same time. He was with Maharashtra Herald for more than a decade in the capacity of sub-editor, chief sub-editor and assistant editor. He has also served Gomantak Times, an English Daily that covers Goa as an editor. Joseph Pinto also works as publicity and communication consultant for corporates. He is a visiting faculty for Print Journalism at the Department of Journalism & Communication, University of Pune. He also teaches Editing and Communication Development at Symbiosis Institute of Media and Communication (SIMC) as a visiting faculty.

About the Publishers:

Leadstart Publishing is a leading publishing house from India. It is both creative and progressive in its vision and publishing focii. The Leadstart Lists feature distinguished authors and writing from across the globe. Today, Leadstart Publishing has 10 brands and publishes over 200 titles a year, with imprints and products in all major book categories.

Leadstart is also India’s largest book distribution network, with a retail distribution spread of over 100 cities, almost four times the size of its closest competitor. Leadstart Publishing has been termed ‘the fastest-growing book publishing company in India today,’ by The Week magazine.
Leadstart has offices in India and the US and operates around the world in association with global partners.

About Crossword:

Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. The name embodies the vision of Crossword as a place and space for people who seek information, knowledge or just the pleasure of reading. Crossword stocks the widest range of Books – Movies- Music- Toys- Stationery- Magazines and CD ROM’s.
With its large children’s section and its focus on making the store a friendly, safe, fun-filled place, Crossword attracts many families who normally don’t think of visiting bookstores. Services like Dial-a-book, Fax-a-book and Email-a-book enable customers to shop from their homes; and when they come to the store, the unobtrusively helpful staffs assist them in finding the right book, the right CD or the right gift for the right occasion. Facilities like the Crossword Gift Vouchers, the friendly ‘Return, Exchange & Refunds’ policy, the Cafes within the stores and the unique store experience make it easy and enjoyable for customers to shop at Crossword. Over 2.5 lacs loyal customers are rewarded through the Crossword Book Rewards Program with points, discounts, exclusive discounts & offers and more. ‘eWords’, a monthly e-newsletter with reviews of new books, news about in store events and bestseller lists, is currently mailed to these Members.

Among the numerous writers who have visited the store are Sir V S Naipaul, Arundhati Roy, Vikram Chandra, Vikram Seth, Kiran Nagarkar, Kiran Desai, Amitav Ghosh, Shashi Tharoor, Shobhaa De, Charles Handy, Ricardo Semler and Jack Canfield. Crossword bookstores also promote the reading habit among children with a weekly activity every Sunday morning across various stores. Promotional events include Pictionary contests, quizzes, slide shows and the annual affair with Santa and his elves. Ian Anderson of Jethro Tull came for a signing, so did Macho Man Randy Savage, the WWF champion. Crossword also launched the Crossword Book Award in 1998 to recognise and reward the best of Indian writing.

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